Lighting fixtures market is highly competitive diversification
At present, China lighting industry, nearly 3,000 enterprises, production ranked first in the world, but only a dozen large companies, large and fragmented industry, industry concentration is low. Previously, the high-end market, Philips, Panasonic and other foreign brands of the world in recent years, Op, NVC and other domestic brands began to force, and increase their own R & D investment, with foreign brands to compete in the high-end market world. Lighting industry is developing rapidly, competition is fierce exception. April 9, China Real Estate Assessment Center in the Renaissance Beijing Capital Hotel officially released the "2009 Top 500 Chinese real estate development companies purchase preferred building materials brands list." In the lighting category list, the NVC developers get the most popular, won the top spot, Philips ranked second, followed by Op, higher than the market share of the three major brands, to form a pattern of three male Dingli , and Matsushita, Mitsuo Aurora, Benjamin, TCL, Di Bao, Osram and lighting constitute Huatai brand category list ten echelons. China Real Estate Assessment Center survey found that the vast majority of real estate development enterprises with a large selection of brand influence of lighting brands, including NVC, the three major brands Philips and Op developers use a higher rate of 27.34％, respectively, 20.31％ and 17.97％, the sum of the three brands accounted for developers usage reached 65.62％. National brand of choice for the top ten developers combined market share of nearly Jiucheng. This shows that the developers in the choice of lighting a high degree of concentration, NVC, Philips Lighting, and Op is the Big Three accounted for more than 60％ market share, consumer-led domestic lighting market, leading the lighting industry to a wide range of direction.
Study reported that local developers in the choice of lighting products, more choice of influential brands. Well-known brands variety of lighting products and large quantities, good quality, product range, great choice, excellent brand image can be a good project to enhance the quality and aesthetics, deeply rooted in the minds of consumers and the brand image has become a developer of lighting options an important factor in the brand. Market competition is so great that the many warlords to stand out attractions can be imagined.
From the developers of the brand preferred rate of regional distribution, domestic brands firmly occupy the top five of the preferred rate, NVC, Op Philips and three regional brands ranked the top three, in a solid regional market At the same time, to enter other regions, the major regions of the country through a branch or regional agency model model, efforts to expand its brand"s market share.
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